Interns will explore the intersection of luxury marketing and wellness industry dynamics, centering on the innovative concept of Luxury as Love. Led by experienced perfumers and industry experts, interns will delve into the art and science of fragrance development, with a focus on ethical sourcing, green chemistry, and cutting-edge marketing strategies.

The program will kick off with a deep dive into the concept of Luxury as Love, challenging traditional notions of luxury marketing by emphasizing self-care, well-being, and personal connection. Through a combination of practical workshops and theoretical exploration, interns will learn to craft fragrances that evoke feelings of self-love and empowerment, aligning with contemporary trends in consumer behavior.

Sessions will explore the psychology of scent and its impact on mood and emotion, drawing on principles of neuro-marketing to inform fragrance creation. Interns will gain insights into consumer behavior, luxury branding strategies, and the role of storytelling in conveying the essence of Luxury as Love to discerning audiences.

Guest lectures from industry leaders will provide valuable perspectives on luxury marketing trends, consumer psychology, and emerging innovations in the wellness industry. By the program's conclusion, you will emerge equipped with the skills and knowledge to thrive in the dynamic world of luxury fragrance marketing, poised to shape the future of the industry an innovative approach to Luxury as Love.